Privacy Policy

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PRIVACY POLICY Last updated: May 2026

Who we are

This privacy policy applies to Bierton Innovation Limited, a company registered in England and Wales (company number 16880395), whose registered office is at 124 City Road, London, EC1V 2NX.

We are registered with the Information Commissioner's Office (ICO) under registration number ZC141776 .

We are the data controller for the personal data collected through this website. If you have any questions about how we handle your data, please contact us via the contact form on this website.

What data we collect and why

We collect personal data through two channels: our contact form and website analytics.

Through the contact form, we collect your name, work email address, organisation, and the content of your message. We use this information to respond to your enquiry and assess whether our services are relevant to your situation. The legal basis for this processing is legitimate interests — you have initiated the contact directly.

Through Google Analytics, we collect information including IP address, browser type, pages visited, time spent on site, and referral source. We use this to understand how visitors use our website and to improve its content and performance. The legal basis is legitimate interests, using anonymised and aggregated data.

We do not collect sensitive personal data. We do not use your data for automated decision-making or profiling.

Google Analytics

We use Google Analytics, provided by Google LLC. Google Analytics uses cookies to collect information about how visitors use this website. This data is transmitted to and stored on Google's servers, which may be located outside the UK.

Google Analytics data is anonymised and aggregated — we do not receive information that directly identifies individual visitors.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on (available at tools.google.com/dlpage/gaoptout). You can also manage cookie preferences through your browser settings. For more information see Google's Privacy Policy at policies.google.com/privacy.

How we store and protect your data

Contact form submissions are received directly by us via email. We do not store your personal data on third-party form processing platforms beyond what is necessary to receive and respond to your enquiry.

We take reasonable technical and organisational measures to protect your personal data. However, the transmission of information over the internet is not completely secure.

We retain contact form data for as long as necessary to manage your enquiry and any resulting commercial relationship, or for up to three years if no engagement results — whichever is shorter.

Who we share your data with

We do not sell, rent, or share your personal data with third parties for marketing purposes. We may share data in the following limited circumstances: with Google LLC for analytics purposes as described above; with professional advisors such as lawyers or accountants where necessary and subject to confidentiality obligations; and where we are required to disclose data by law, court order, or regulatory authority.

International transfers

Google Analytics may transfer data to servers located outside the UK and European Economic Area. Google LLC implements standard contractual clauses to ensure such transfers are subject to appropriate safeguards. For more information, see Google's Privacy Policy.

Your rights

Under UK GDPR you have the right to access a copy of the personal data we hold about you; to request that we correct inaccurate or incomplete data; to request that we delete your personal data in certain circumstances; to request that we restrict how we use your data in certain circumstances; to object to our processing where we rely on legitimate interests; and to receive your data in a structured, machine-readable format in certain circumstances.

To exercise any of these rights, please contact us via the contact form on this website. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Cookies

Our website uses cookies — small text files placed on your device — primarily through Google Analytics. These cookies help us understand how visitors interact with our website and do not store personally identifiable information directly. You can control and delete cookies through your browser settings. For more information visit allaboutcookies.org.

Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to read their privacy policies.

Changes to this policy

We may update this policy from time to time. Where changes are significant we will update the date at the top of this page.

Contact us

Bierton Innovation Limited 124 City Road, London, EC1V 2NX United Kingdom

Via the contact form on this website.